New RnB Tips: You Have to Work Like an Indie Even If You Want to Get a Deal
July 24, 2011 by Steve B
Filed under Marketing and Promotion
New RnB Tip: Most new rnb artist have no plans of grinding it out as an independent artist.. Their focus is mostly centered on finding a connected person that will lead them to one of these industry gatekeepers of the mainstream. The most important thing to know is, very few of those on the other side of that gate are going to take interest unless you have built a substantial buzz on your own. The “BUZZ”rules and the bigger the buzz, the greater your options and opportunity.
The people inside of the kingdom don’t trust their own ears, they put more trust in the number of Twitter followers, YouTube views, and Facebook fans that show real interaction with you. To them the numbers don’t lie, and this creates low risk for them. Why bust their butts trying to break an unknown artist? They want to invest in new rnb artists who require less work to promote and market.
The truth is, you’re going to have to do the grind work before and even after you get signed. Just being in the mainstream doesn’t automatically create a quality fan base for you. You have to do that on your own. A lot of music posted on this blog doesn’t come from the artists themselves. It sometimes comes from loyal fans who want to put me up on artists that moved them. These are the kinds of loyal fan connections you want to build.
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